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The roadmap to your laser-focused MVP

This is how we shape your vision into a market-ready and delightful digital experience. We help you succeed by de-risking the design and engineering phases for the V1 of your product and grow your venture from there.

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Hear it from Michelle,
our head of partnerships

01 —

Research and discovery

The purpose of this phase is to gain a full understanding of your vision and everything about the product you want to build. The ultimate goal is to avoid risks and define the critical aspects needed to launch a successful V1.

research and discovery
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02 —

Product design

The goal is to bring visual, interactive, and experience design chops to ensure that your customers love and understand how best to use your product.

product design
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03 —

Product build

We deliver scalable architectures: We future-proof our technical decisions and build a solid foundation on which to transition the work to in-house teams in the future.

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04 —

Product launch

Once your digital product is polished, we will set up everything needed for launch and deployment to the market, ensuring a delightful experience for your users.

Product launch
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Research and discovery

What we do

We work on scope definition, aiming to hit a sweet spot between customer value, business viability, and technical feasibility. We keep many enriching conversations during this phase, as we need to acquire your know-how, synthesize insights, and leverage your instinct to guide us toward the solution space.

We focus on understanding and solving problems. It’s not about creating a feature list; it’s about delivering value through tangible results. We take the lead in proposing potential solutions following a predictable process while keeping you as the ultimate decision-maker and key stakeholder for product feedback.

What we deliver

Discovery insights

This is one of the most important documents in the early stage of our collaboration. The information we collect here helps us to have a broad vision of the product and to better understand all the essential & key points of its mission, along with well-documented design and engineering considerations.

Discovery insights
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Feature List

We guide you towards feature framing focusing on the triggering event or situation, the motivation and goal, and the intended outcome. Following a collaborative approach, we define the opportunity we want to capture, highlighting the gap between the present state and the desired state.

Features List
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User Stories

We translate the feature list to epics, defining the scope in greater detail so they can be easily understood by all stakeholders. User stories help to ensure that the end product will meet the needs of your users and align with the overall goals of the project. They also help to break down complex features into smaller, more manageable pieces that can be developed and tested in iterations.

User Stories
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Blockframes

We help the teams to stay focused thanks to blockframes, which are the minimum design units: Plain boxes where we forget about the layout and the components to focus only on the content, navigation, and main actions of the product. We create them right after approving the list of features and just before working on the wireframes.

Blockframes
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Meet the team

Ana Domínguez

Ana Domínguez

Producer

Cecilia Teisaire

Cecilia Teisaire

Producer

Laura de la Calle

Laura de la Calle

Producer

Marta Becerra

Marta Becerra

VP Product

Product design

What we do

In this stage, we create remarkable designs and distinctive user experiences. One of the hallmarks of our creative process is our ability to see problems differently and, thus, find solutions others cannot see.

As outside experts, we bring perspective, and thanks to our expertise, the knowledge gathered in the research phase, and your feedback, we craft designs that guarantee risk reduction and increase the probability of success.

What we deliver

Wireframes

Before any branding or coding takes place, we create a lo-fi visual representation of your product's layout, functionality, and architecture. This ensures that all key features and user interactions are included, and allows us to detect and address potential issues through collaborative iteration.

Wireframes
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Moodboard

We provide this visual tool to collaborate on the overall look and feel of your product. It consists of a collection of images, typographies, colors, and other design elements carefully curated by our team. A thoughtful moodboard helps to boost inspiration and communicate the intended style and aesthetic, saving time and money by establishing the art direction of your project, and minimizing the risk of design revisions later in the process.

Moodboard
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UI design

At this stage, we craft the design prototype that shapes a remarkable solution to provide value to users. UI Design is a critical component of any digital product, as it shapes the way users interact with your app or web platform. We take it very seriously, ensuring we create an engaging digital experience. Every detail matters, and we stick to what’s valuable for your users, picking the solutions that customers will more easily adopt. And beautifully, the way it's meant to be.

UI design
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Branding

We craft a unique identity for your digital business to help you differentiate from your competitors and make it easier for potential customers to recognize your brand. We focus our effort on designing a brand to build trust with your target audience, drive user loyalty, and promote business growth. Our goal is to create a lightweight brand kit for your digital product that is visually appealing, emotionally engaging, and strategically aligned with your business goals.

Branding
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Meet the team

César Álvarez

César Álvarez

Design Director

Irene Utrilla

Irene Utrilla

Lead Product Designer

Lucía Guillén

Lucía Guillén

Lead Product Designer

Manolo Ortega

Manolo Ortega

CDO

Product build

What we do

Digital products are technology products, and as technology is constantly progressing, they must be robust yet easy to adjust and evolve. That’s why from product strategy, we align on a technology roadmap to define a rock-solid architecture for your app or web platform.

Digital experiences must be feasible and scalable. We know how to build products that grow with your business as you learn more about your market, customers’ needs change, and new technology becomes available.

What we deliver

Platform Architecture

We offer a comprehensive framework for developing software that meets both your business goals and your users' requirements, as well as technical specifications. This framework involves making high-level decisions about the system's structure, such as which technologies, libraries, and third-party tools to use, how to divide the code into modules, how to manage dependencies, how to handle data storage and retrieval, and how to handle user interface interactions.

Platform Architecture
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Private Alpha and Beta Versions

Once the product is feature-complete, we provide you with a preview, which can be a development version of the app or a deployed web platform on a development server. This enables you to test the product in a real environment and provide effective feedback. We then use this feedback to complete testing iterations, refine interactions, and polish the overall experience.

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Meet the team

Ana Menacho

Ana Menacho

Team Lead & Front-end Developer

Andrés Calero

Andrés Calero

Team Lead & React Native Developer

Antonio Benítez

Antonio Benítez

Team Lead & Back-end Developer

María Simó

María Simó

Team Lead & Front-end Developer

Product Launch

What we do

Once your V1 is tested and polished, we set up everything needed for its launch and deployment to the stores and the market, ensuring a perfect user experience.

Now, your product is out there, but that doesn’t mean we have to say goodbye! We’re excited to see your product grow and evolve, and there are many ways we can contribute to support you on your upcoming milestones.

What we deliver

Infrastructure Deployment

We handle all the technical aspects of getting your digital product up and running smoothly. From setting up services on reliable platforms like AWS or Azure to defining an automated and efficient deployment process, we take care of it all. Our team ensures optimal performance and a seamless user experience while leveraging cutting-edge technology. Focus on your business while we handle the technical details behind the scenes.

Infrastructure Deployment
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Stores Submission

We take care of everything for a perfect launch and help you manage the submission processes in the different app stores, ensuring compliance with the platforms’ guidelines and policies. Your app will look appealing with a recognizable icon and screenshots that showcase the key features and user interface.

AppStore Submission
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Marketing Materials

Are you attending an important event? Do you need to pitch in front of investors? Or maybe launch on Product Hunt? We’ve got you covered. We’ll help you succeed with stunning websites, motion videos, presentation decks and investor One-Pagers to captivate your audience and effectively showcase your product’s highlights.

Marketing Materials
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Product Evolution

We exist to help you succeed by derisking the design and engineering phases for the first version of your product and also to grow your venture from there. You can expect our collaboration beyond your product’s first release to solve any issue, incorporate new features or amplify your vision. We’d love to see our partnership grow.

Product Evolution
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Meet the team

Clarisa Guerra

Clarisa Guerra

Lead Marketing

Daniel Pérez

Daniel Pérez

Dev Manager

Fran Portillo

Fran Portillo

Devops Engineer

Michelle Reid

Michelle Reid

VP Partnerships

Our mindset

To achieve the optimal balance between investment and impact when delivering products to the market, we cultivate this set of beliefs.

Outcome-driven

We think about outcomes rather than outputs. We define success as the value that the digital experience creates for you and your product’s users.

User-centric

The purpose of any business is to help a person or a community. We elevate user needs and focus on impacting their journey in a positive way.

Agile-led

We ingrain our process with lean-agile and design thinking values that help us guide our actions and aims toward solid, feasible, and scalable results.

Expertise-powered

Eight years of crafting top digital products have led us to develop an instinct that guides our work. We enhance universal patterns with our intuition.