May 22, 2023

Building a digital product for your offline passion

We speak with Eric Mayville, CEO & CoFounder of Fairgame, and Andrew Haynes, its VP, Executive Creative Director, to show you how to add value to your analogue passions by building digital experiences.

Clarisa Guerra

Clarisa Guerra

Lead Marketing at Z1

Building a digital product for your offline passion
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Loads of our passions are non-digital. Name it: pottery, cooking, or sports. Transform all that love and energy into a profitable digital business is possible, we tell you how.

Golf is a very traditionally analog sport that is entering the 21st century at the hands of the founders of Fairgame, one of the first digital clubhouses for golf. The product is aiming to help connect people that share the passion for this sport that might be like minded, as well as finding new ways to play the game.

In this episode of Lessons From Digital Crafting you'll find relevant information about how to craft a digital solution for an industry related to your personal life, what are the main challenges of finding and translating the complexities and nuances of a game like golf into a simple user experience or how to prioritize the most critical elements of functionality, maintaining an ideal timeline for the app’s first version.

Join our hosts, Michelle Reid and Héctor Giner, and discover how to innovate for a non-digital space and capture trends with a wonderful result.

Get to know our guests

  • Eric Mayville is CEO & CoFounder of Fairgame. Previously, he co-founded and sold global digital agency, Wondersauce. Eric sits on a couple boards, try to help anyone that needs advice in the digital world, and then fits in some golf at the end of the day. Connect with him on LinkedIn.
  • Andrew Haynes is VP, Executive Creative Director at Fairgame. With a solid background in the arts and design arena, Andrew has worked in the venture capital and private equity industry, specialising in corporate identity, graphics, branding & identity, and advertising. Connect with him on LinkedIn.

You can watch the streaming on Youtube and Linkedin. And remember, if you like our Lessons From Digital Crafting, you can subscribe wherever you get your podcasts.