Realworld
Your ideal co-pilot for adulthood
Team involved
Pablo Funcia
Product Designer
Lucía Guillén
Lead Product Designer
Jose Arciniega
Team Lead & React Native Developer
Juanjo García
Back-end Developer
Antonio Benítez
Team Lead & Back-end Developer
Marta Becerra
VP Product
Cristian Pineda
Illustrator
Manolo Ortega
CDO
Jose A. Martagón
React Native Developer
Irene Bioque
React Navite Developer
RECOGNITIONS
The transition into adulthood is full of challenges, even for the most prepared
Genevieve Bellaire had everything she was supposed to need to navigate adulthood: a law degree, an MBA, and an organized, structured mindset. Yet, when it came time to handle taxes, insurance, or rental agreements, she realized she didn't have the right tools. And she wasn't alone.
That’s how the idea for Realworld came to life: a platform designed to simplify the complexities of adult life. It started as an educational resource, but Genevieve quickly realized it had to be something more. After gaining traction and securing funding, she reached out to Z1, looking to evolve Realworld into a truly interactive tool.
Our initial research revealed a key challenge: the platform offered valuable knowledge, but users required practical methods to apply it. Together, we transformed Realworld seed into an AI-powered digital assistant to guide, organize, and automate essential life tasks.
“It's been a pleasure working with Z1. We've worked for years to build this product and this is really the first time where we've been able to bring the vision to life. I'm incredibly grateful for their talent and dedication.”
Genevieve Bellaire
Realworld founder & CEO
The key was to create a platform that conveyed clarity, structure, and control. We built around a neutral color palette, a clean, legible typeface, and subtle illustrations that reinforce a sense of calm and organization. To give the identity a distinctive touch, we incorporated a North Star into the logo’s "o"—a symbol of guidance through the complexities of adulthood.
“When designing Realworld, we drew inspiration from the tactile charm of the analog world—think notebooks, folders, and all the paper goods that make browsing a stationery store so satisfying.”
Pablo Funcia
Product Designer at Z1
We designed a structured, editorial-inspired interface, reminiscent of planners and calendars rather than a typical advice blog. The navigation starts with a personalized onboarding process, where users input key details about their lives—job, housing, insurance, etc.—to generate a tailored roadmap.
Everything you need — Right when you need it
Content is modular, divided into key areas like Finance, Housing, Health, and Work, so users can engage only with what matters to them.
Finally, automation plays a crucial role: Realworld doesn’t just explain what to do; it sends reminders and alerts to help users stay on top of deadlines and essential tasks
Human onboarding, real connection
The onboarding experience sets a new standard for personal management software. Every new user can opt for a personalized welcome session with a Realworld team member, ensuring the app adapts to their needs from day one. As users explore the platform, many integrate Realworld into their weekly routines—particularly through the Sunday Reset, a habit organically embraced by the community to plan and organize the week ahead.
“The animated onboarding process helps users easily understand and engage with Realworld. From a carefree childhood to a chaotic adulthood, the animated illustrations show you how Realworld can guide you. The interpolations reinforce this sense of journey and evolution.”
Luisa Jara
Motion Designer at Z1
With a seamless blend of cutting-edge technology and intuitive design, Realworld has evolved from a frustration-driven idea into an indispensable tool for navigating adulthood with confidence and ease.
From document storage to smart task automation
The real revolution in Realworld came with the implementation of artificial intelligence. The new app version needed to process documents, extract key information, and automatically generate task lists and personalized reminders for each user. To achieve this, we worked on several key areas.
First, we implemented a system that allows users to upload images or PDFs of important documents (rental contracts, insurance policies, bank statements, etc.). Instead of using traditional OCR, Realworld’s AI reads and interprets the documents, extracting relevant information and organizing it within the user’s profile.
Intelligent document management, built for peace of mind
The app not only stores documents but also actively assists users in managing them. Realworld generates automatic alerts when an insurance policy is about to expire, suggests steps for renewing licenses, and even reminds users of key deadlines such as tax filings or medical check-ups.
To ensure data security, we utilize a cloud storage service that features encrypted file management. Access to stored documents is protected through secure authentication and credential-based permissions, ensuring that only authorized users can retrieve their files.
“We wanted to go beyond passive information storage and create a system that actively helps users stay on top of their responsibilities. AI-powered document recognition was perfect when making Realworld not just informative, but truly useful.”
Antonio Benítez
Team Lead Back-end Developer at Z1
“With a growing user base, strong investor support, and a product tailor-made for the AI era, Bellaire is betting that Realworld can become the go-to platform for managing modern life.”
Geri Stengel, ForbesRecognized by Apple, leading media and a whole new generation
Since its relaunch, Realworld has captured the attention of both investors and users alike. Backed by Bezos Expeditions and former executives from Instagram, Pinterest, and Etsy, the app has quickly positioned itself as an essential tool for young professionals and adults seeking organization and peace of mind.
Realworld’s impact extends beyond its growing user base. It was featured as App of the Day on Apple’s App Store, a recognition that highlights its relevance and user-focused innovation.
The app has also been spotlighted in Forbes, TechCrunch, and Entrepreneur, earning praise for its fresh approach to personal management. Investor confidence has translated into successful funding rounds, enabling continuous improvements and expansion.
Betina8!, 01/10/2025
New Year New Me with Realworld
It's January and that means New Year's resolutions! For once I think I may actually be able to stick to my resolutions to be more organized and to take better care of myself with the help of Realworld. Having a one stop shop that not only stores and organizes important documents and information but that also reminds you to make appointments and offers helpful resources is amazing.
acav01, 01/01/2025
I've needed this app for so long!!
Exactly what I needed. It organizes my whole life into one dashboard. I've felt so chaotic and mentally drained trying to keep track of everything from my finances to friends' birthdays 😭. So nice to have one place to put it all!
Michelle Odinyayeva, 07/17/2025
Just what I needed to keep me sane
I am planning a bachelorette party, wedding, welcome drinks, moving etc. It is a very busy time and need to stay organized. I have tried a few apps and nothing stuck past a few days. But this one I am still using which is big for me.
stressedyoungermillennial, 01/04/2025
Excited someone is tackling this
I constantly feel like my personal life documents / to do list are all over the place and ever growing. I even jokingly schedule “life admin” days for myself to catch up. I am looking forward to using RealWorld to turn those into “life admin” minutes instead of days.
minna1819, 06/26/2025
Where has this app been all my life?!
Realworld is the ultimate “how to adult” app—truly something everyone should have. I’ve been using it for a while now, and it just keeps getting better. The latest update with Ask Realworld (their new AI tool) is a total game-changer, and I love that I can now organize all my finances right in the app. It’s super easy to navigate, and I genuinely appreciate all the safety precautions the app takes—I feel completely comfortable using it. Even if you think you know how to adult, Realworld will show you there’s always more to learn. Can’t recommend it enough!
